2 B Luxe Events plans destination weddings around a concept they call the Wedcation. They came to me for one landing page and ended up handing me the whole path from ad to enquiry: the pages, the search visibility, an AI concierge on the site, and the Meta ad account.
The brief
Couples find a destination-wedding planner late at night, from another time zone, with a dozen questions. The site had to answer them, look like a luxury brand while doing it, and turn the conversation into a lead the planners could follow up.
What I built
- Three campaign landing pages, built natively in Elementor, each with one goal and the proof placed where couples decide.
- An SEO audit and fixes, backed by Semrush: indexing problems, heading structure and the technical basics, delivered with a client-facing report.
- An AI concierge chat on the site that answers couples’ questions in the brand’s voice and captures their details as leads.
- Meta ads for Facebook and Instagram, pointed at the landing pages rather than the homepage, with regular performance reporting.
Why one person for all four
Ads, pages, search and the chat all feed the same pipeline. When one person owns the whole path, the ad promises what the page delivers, the page answers what the concierge is asked, and nothing gets lost between agencies.