1. Google Business Profile first
For “wedding planner near me” and “wedding venue in [town]” searches, the map results often appear before the normal results. Fill in every field, choose the most accurate primary category, add real photos regularly, and ask every couple for a review after the wedding. Reply to every review, briefly and personally.
2. One page per service and per area
A single “Services” page cannot rank for full planning, day coordination, destination weddings and elopements all at once. Give each its own page with what is included, who it suits, how pricing works and real weddings. If you cover several areas, create pages only where you have real weddings or suppliers to talk about there. Thin copies of the same page with a town name swapped in tend to do more harm than good.
3. Answer questions in plain text
Couples search in questions: “how much does a wedding planner cost”, “do I need a planner if my venue has a coordinator”, “barn wedding venues for 150 guests”. Answer these on your pages and in guides, in the first sentence, then add detail. Keep key facts as text, not only inside images or PDFs.
4. Get linked by the wedding world
- Wedding directories you actually get enquiries from.
- Suppliers you work with: photographers, florists, venues and caterers often have “recommended suppliers” pages.
- Real wedding features on wedding blogs, which can also bring enquiries directly.
- Local business groups and awards.
5. Make it easy for AI search to describe you
More couples now ask ChatGPT, Gemini or Perplexity for recommendations. These tools lean on what is written about you across the web, so consistent facts matter: the same name, location, services and style on your site, your Google profile and the directories that list you. I cover this in detail in how to get your business mentioned in ChatGPT. Adding an llms.txt file is optional and cheap, but it is not a replacement for the rest.
6. Speed and mobile
Heavy galleries slow wedding sites down more than anything else. Compress images, load them as the visitor scrolls, and test the site on a phone on mobile data.
7. Turn visits into enquiries
Rankings only help if the site converts. The wedding venue website checklist and how to get more wedding enquiries cover that side.
If you would rather hand this over, I build websites for event and wedding planners with SEO set up from the start, and offer SEO and AI search work for existing sites.