A good part of my work over the years has been for agencies: building Elementor pages from their designs, converting Figma files, fixing client sites and handling overflow when their team is busy. Here’s how it works and how to make it run smoothly.
Why agencies use white-label developers
- Handle busy months without saying no to clients or overloading the team.
- Add skills you don’t have in-house, such as custom Elementor widgets, WooCommerce, Shopify, tracking or automation.
- Keep costs flexible. Pay per page or per project instead of a full-time salary.
- Focus on what you sell: strategy, design, ads and client relationships.
What can be white-labelled
- Building pages or full sites from your Figma or Adobe XD designs
- Landing pages for ad campaigns
- Redesigns and migrations, for example Divi or WPBakery to Elementor
- WooCommerce and Shopify store setup and customisation
- Speed optimisation and technical SEO fixes
- Ongoing maintenance and small edits for your clients
- Tracking setup: GA4, Google Ads, Meta Pixel and Conversions API
How a typical project runs
- You send the brief: design files, content, any reference sites and the deadline.
- The developer confirms scope and price, usually a flat rate per page or per project.
- The build happens on staging, either your staging server or the developer’s, so the client never sees work in progress.
- You review on desktop, tablet and mobile, and send one consolidated list of changes.
- Revisions and launch, with the developer moving the site live if needed.
- Handover so your team or the client can edit the site easily. See Elementor client handoff for how I set that up.
What to look for in a white-label developer
- A portfolio of builds similar to yours, ideally with live links.
- Accuracy to design. Pages should match your design closely on every screen size, not just desktop. My approach to this is in Figma to Elementor without losing the design.
- Clean, editable builds using global colours, fonts and reusable sections, not hundreds of one-off styles.
- Clear communication and overlap with your working hours.
- Discretion. No contact with your clients unless you ask, and no branding on the work.
- Fixed prices and clear revision limits, so you can quote your client confidently.
Tips for a smooth partnership
- Start with one small project to test quality and communication.
- Send complete content and assets up front. Most delays come from missing content.
- Use one channel for feedback, such as a shared doc or a single thread.
- Agree on a standard handover checklist: speed, responsive checks, forms tested, SEO basics.
- Sign an NDA if you need one. Most experienced white-label developers expect it.
Common mistakes
- Choosing on price alone and spending the savings on fixes.
- Vague briefs like “make it look modern” without designs or references.
- Feedback sent in small pieces over several days.
- No agreement on who handles hosting, launch and post-launch support.
If your agency needs extra WordPress, Elementor or Shopify capacity, get in touch. I build under your brand, on your staging, at a flat rate per page.